Having eulogised of late about the reasonable price being charged by Sainsbury’s for Dove’s Farm Organic Wholemeal Flour, it came as something of a shock when I went to stock up on supplies this evening.
After months perfecting my artisan bread-making techniques, I’d grown accustomed to paying just 60p for 1.5kg of the stuff, pleased to be able to make a decent loaf of bread for little more than 25p a go. I was hardly prepared, therefore, for the price-hike that faced me tonight. The same product has all but doubled in price, and now retails at £1.19 for a 1.5kg bag.
That’s why I’ve dusted the flour off my Bill Blunt Blast accolade, to award it to whoever it was at Sainsbury’s who has sanctioned this crippling price increase. Did they give a moment’s thought to the poor pensioner, eking out their pittance of an income, when they authorised this calamitous price rise? I doubt it.
If I were Gordon Brown, I’d be sleeping a little more uneasily in my bed tonight (and it’s worth stressing that no earthquakes are anticipated). His Government has failed to deliver peace in Iraq, and now the price of home-made bread has doubled. As for land, that’s a subject we might want to studiously avoid, lest we re-awaken Bolshevik instincts in the British population.
I’ll be writing to Sainsbury’s about this outrageous matter, I can tell you. Anyone tempted to add their voice to my campaign can do so by e-mailing their Customer Services people, here.
Monday, 3 March 2008
Posted by Bill Blunt at 18:52